Part 1: Applied Content Strategy: How I DJed a House Party

This one is a bit of thought-provoking fun; an applied content science experiment. The question: can you apply primarily digital content concepts in day-to-day physical life?  I tried to get an uninitiated crowd to help me curate some content in near real-time, by...

Musings On Choosing a CMS: Feature Overload [NF0]

I’m working with a major client choosing a CMS. In this particular choice, it’s a multi-year, multi-million dollar choice. If all goes well, it will eventually be a system that touches from at least 1000, to many thousandsof staff. Their demanding business context has...

CS Forum Cont – Mobile Content Busts Industry Silos

For me CS Forum 2011, and my reflections on it made the penny drop for the “Why now?” question. We’ve been harping on about the importance of product information and separating content from format for years. Why is everyone listening all of a sudden? Methinks it’s...

Information Beats Persuasion: CS Forum 2011 Afterthoughts

I spoke at CS Forum earlier this month on Content Strategy.My presentation title (suck as it did) was “B2B Content Strategy: How to create company- and customer-focused content”. Terrible. But still, people seemed to see through that and show...

When Content Strategies Collide Pt 6: Conclusion, Unification

I’ve harped about Marketing vs. Technical Communication Content Strategy in this wacky World of Content for a while now. The thesis in short is that we can and must integrate content strategy across these divisions for the sake of competitiveness and customer...

When Content Strategies Collide Pt 5: Is Communication Mired in the Past?

My biggest, and possibly most controversial, post to-date continues with responding to and extending the question – is TechComms mired in the past? Yes. But we’re not alone.  Those of us in MarComms are at the beginning of a new dawn too.  If we’re in the the past,...