Where’s the business case? I’m seeing an incredible amount of talk about the Elon Musk Twitter acquisition from every angle other than a business potential …
Read More »What everyone’s missing about Elon Musk’s Twitter acquisition
Livestream – The importance of zooming out in your content and design strategy
JOIN 8AM EASTERN STANDARD / 2PM CENTRAL EUROPEAN Hello! Noz Urbina here. I’ve has been working with designers and content creators tackling the challenges of …
Read More »3 adaptive content strategy trends for omnichannel marketing
Demand is high for content management and delivery that’s timely and personally relevant in multichannel, cross-channel, and omnichannel contexts. Adaptive content underpins them all. Having …
Read More »The 5 Ws of Adaptive Content: Making Content Contextually Appropriate on Any Channel
I just had the pleasure of delivering “The 5 Ws of Adaptive Content” a webinar with the AMA (American Marketing Association) sponsored by OpenText Hightail. …
Read More »What happens when Search Engines become Intelligent? – Intelligent Content ’15
We’re hot on the tails of the Intelligent Content 2015 Conference and in anticipation of upcoming related workshops. So when the question of “Intelligent Search …
Read More »How to get Content Strategy funding (LavaCon Keynote)
My LavaCon keynote from 2013 is proving to have some real staying power and applicability across both marcomm and techcomm audiences. The title was: “Storming …
Read More »Content personalisation: The Adaptive Content Article Series
Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. With 94 percent of businesses saying personalization …
Read More »How a Content Strategy Workshop came to me in a dream
This is probably my weirdest blog post ever. That’s including the one where I DJ’d a house party using applied content strategy. I know I …
Read More »Congility 2014 – Theme, Call for speakers and more
I have been so busy in the last few months launching this UrbinaConsulting.com and the re-launch of Congility.com that I have not blogged in ages, …
Read More »Content Strategy BizTech Google Group [NF0]
I’m trying to be part of the solution, not the problem. It’s come up a few times recently in the CS forum: “Is our breed …
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