Sanofi

Sanofi is a French multinational pharmaceutical and healthcare company that discovers, develops, and manufactures medicines and vaccines for millions of people. The company employs just over 90,000 people. In 2024, its revenue was €41.08 billion.

The challenge

Sanofi faced a common industry challenge: how to effectively communicate with healthcare providers (HCPs) in an increasingly digital world.

How we helped

Sanofi worked with Urbina Consulting to develop an omnichannel strategy. This approach integrated platforms and processes to create a more efficient and measurable process.

Key strategy components

• Audience-first approach: Using customer journey exercises, we prioritised audience needs and identified emotional drivers.
• Modular content: To build flexibility and reusability into Sanofi’s content processes, we designed a LEGO-like content creation system.
• Personalisation: Our data-driven insights helped Sanofi personalise content to target audiences with relevant messaging.
• Team upskilling: Through workshops and working agreements, Urbina Consulting helped Sanofi team members and stakeholders understand and evangelise omnichannel practices.