by mAdmin | Apr 8, 2015 | Content Standards, Content Strategy, Events, Interview, Marcomm, Techcomm
The question of “Intelligent Search Engines” came up on the Intelligent Content blog (hosted by the Content Marketing Institute), I decided I couldn’t fit a reply into a comment and I’ve addressed the topic here.* We’re talking on and on about making...
by mAdmin | Sep 11, 2014 | adaptive content, Article, Content Strategy, Marcomm, Omnichannel & silos, Techcomm
Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. With 94 percent of businesses saying personalization is key to success, and 48 percent of shoppers saying they’d like to use a...
by mAdmin | Jul 7, 2014 | Article, DITA, Techcomm, Webinar
This post is re-blog to point you to some content that I created for the venerable Data Conversion Laboratory (DCL) lab repository of webinars, articles and other learning materials. There are two articles and webinar all around the same topic. All three have their...
by mAdmin | May 7, 2014 | Marcomm, Omnichannel & silos, Techcomm
Here’s the recording an episode of the Content Matters Podcast hosted by the amicable and highly professional Iain Griffin from Four-Is.com (pronounced “four eyez”). We originally discussed covering some topics of my presentation at ICC14, “The Biological Imperative...
by mAdmin | Mar 27, 2014 | announcement, Content Strategy, Marcomm, Techcomm
This is probably my weirdest blog post ever. That’s including the one where I DJ’d a house party using applied content strategy. I know I am work-obsessed sometimes, maybe it’s the run-up to Congility 2014 starting, but last night I dreamt a workshop, and one which I...
by mAdmin | Dec 3, 2013 | announcement, Marcomm, Techcomm
A rose by any other name would smell as sweet…? A couple of weeks ago we ran a crowdsourcing brainstorm initiative (which I like to call a crowdstorm) (bit.ly/whatsinacrowdstorm). We laid out our focus and vision for the practice, and asked for voting on 3...
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