by mAdmin | May 14, 2011 | Content Strategy, DITA, Marcomm, Omnichannel & silos, Techcomm
I’ve harped about Marketing vs. Technical Communication Content Strategy in this wacky World of Content for a while now. The thesis in short is that we can and must integrate content strategy across these divisions for the sake of competitiveness and customer...
by mAdmin | Apr 27, 2011 | Content Strategy, Marcomm, Omnichannel & silos, Techcomm
My biggest, and possibly most controversial, post to-date continues with responding to and extending the question – is TechComms mired in the past? Yes. But we’re not alone. Those of us in MarComms are at the beginning of a new dawn too. If we’re in the the past,...
by mAdmin | Apr 21, 2011 | Content Strategy, DITA, Marcomm, Omnichannel & silos, Techcomm
Part 4 of my post comparing Marketing Content Strategy vs. Technical Communication Content Strategy. A love letter to the community and a petition that yes, we can all just get along… even if we have several valid and deeply rooted differences. We’ve started with the...
by mAdmin | Apr 11, 2011 | Content Strategy, Marcomm, Omnichannel & silos, Techcomm
In my last post, I left off with my description of the two major continents in the World of Content: “The Archipelago of Internet Marketing” “The Land of TechComms (and a bit of Training)” Today there’s a gap between them, but the two continents are starting to...
by mAdmin | Apr 8, 2011 | announcement, DITA, Marcomm, Omnichannel & silos, Techcomm
As promised – here are the two Featured Speaker podcasts for Congility 2011 where I interview two major players in the content industry. Both are delivering workshops and featured presentations at Congility 2011. Ann Rockley Ann Rockley, President of The Rockley...
by mAdmin | Apr 8, 2011 | Content Strategy, Marcomm, Omnichannel & silos, Techcomm
We’re in an intensely exciting time now in “the World of Content”. Content Strategy and Social Media are the buzzwords on everyone’s lips. Like any new and game-changing hot-button, there’s as much debate about what we’re even talking about as there is about why it’s...
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