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Three adaptive content strategy trends for omnichannel marketing

by mAdmin | Feb 16, 2021 | adaptive content, Article, Content Strategy, Omnichannel & silos

Demand is high for content management and delivery that’s timely and personally relevant in multichannel, cross-channel, and omnichannel contexts. Adaptive content underpins them all. Having done various sessions on adaptive content, customer journey mapping,...

The 5 Ws of adaptive content: making content contextually appropriate on any channel

by mAdmin | Aug 30, 2018 | adaptive content, ccms / component content management, CMS, Content Strategy, Marcomm, Omnichannel & silos

I just had the pleasure of delivering “The 5 Ws of Adaptive Content” a webinar with the AMA (American Marketing Association) sponsored by OpenText Hightail. If you’re new to the topic, then you may want to check out these related AMA sessions:...

Adaptive Content on Jeff Eaton’s Insert Content Here Podcast

by mAdmin | May 4, 2015 | adaptive content, ccms / component content management, Interview, Marcomm, Omnichannel & silos

Here we look into Structured Content v Intelligent Content v Adaptive Content and the ripple effect through the world of content creation, management and analytics that’s they’re spawning. Essentially, if you want to tackle omnichannel experiences and...

Content personalisation: The Adaptive Content Article Series

by mAdmin | Sep 11, 2014 | adaptive content, Article, Content Strategy, Marcomm, Omnichannel & silos, Techcomm

Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. With 94 percent of businesses saying personalization is key to success, and 48 percent of shoppers saying they’d like to use a...

“What is structure, anyway?” new Content Matters podcast interview

by mAdmin | May 7, 2014 | Marcomm, Omnichannel & silos, Techcomm

Here’s the recording an episode of the Content Matters Podcast hosted by the amicable and highly professional Iain Griffin from Four-Is.com (pronounced “four eyez”). We originally discussed covering some topics of my presentation at ICC14, “The Biological Imperative...

Information Beats Persuasion: CS Forum 2011 Afterthoughts

by mAdmin | Sep 24, 2011 | Content Strategy, Marcomm, Omnichannel & silos, Techcomm

I spoke at CS Forum earlier this month on Content Strategy.My presentation title (suck as it did) was “B2B Content Strategy: How to create company- and customer-focused content”. Terrible. But still, people seemed to see through that and show...
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