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Kristina Halvorson interviews Noz Urbina on experience design, pharma, & stakeholder alignment

by Noz Urbina | Mar 8, 2023 | Content Strategy

Noz Urbina has decades of experience in content. He’s especially interested in omnichannel strategies and how the sum of the parts work together to support the user’s journey. In his conversation with Kristina Halvorson, Noz covers personalization, delivering...

Three adaptive content strategy trends for omnichannel marketing

by mAdmin | Feb 16, 2021 | adaptive content, Article, Content Strategy, Omnichannel & silos

Demand is high for content management and delivery that’s timely and personally relevant in multichannel, cross-channel, and omnichannel contexts. Adaptive content underpins them all. Having done various sessions on adaptive content, customer journey mapping,...

The 5 Ws of adaptive content: making content contextually appropriate on any channel

by mAdmin | Aug 30, 2018 | adaptive content, ccms / component content management, CMS, Content Strategy, Marcomm, Omnichannel & silos

I just had the pleasure of delivering “The 5 Ws of Adaptive Content” a webinar with the AMA (American Marketing Association) sponsored by OpenText Hightail. If you’re new to the topic, then you may want to check out these related AMA sessions:...

What happens when Search Engines become Intelligent?

by mAdmin | Apr 8, 2015 | Content Standards, Content Strategy, Events, Interview, Marcomm, Techcomm

The question of “Intelligent Search Engines” came up on the Intelligent Content blog (hosted by the Content Marketing Institute), I decided I couldn’t fit a reply into a comment and I’ve addressed the topic here.* We’re talking on and on about making...

How to get Content Strategy funding (LavaCon Keynote)

by mAdmin | Oct 2, 2014 | Content Strategy, Events

My LavaCon keynote from 2013 is proving to have some real staying power and applicability across both marcomm and techcomm audiences. The title was: “Storming the Castle: Reaching Those Who Control the Power & Purse Strings”. Although originally...

Content personalisation: The Adaptive Content Article Series

by mAdmin | Sep 11, 2014 | adaptive content, Article, Content Strategy, Marcomm, Omnichannel & silos, Techcomm

Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. With 94 percent of businesses saying personalization is key to success, and 48 percent of shoppers saying they’d like to use a...
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Recent Posts

  • Kristina Halvorson interviews Noz Urbina on experience design, pharma, & stakeholder alignment
  • Three adaptive content strategy trends for omnichannel marketing
  • The 5 Ws of adaptive content: making content contextually appropriate on any channel
  • Adaptive Content on Jeff Eaton’s Insert Content Here Podcast
  • What happens when Search Engines become Intelligent?

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