by Noz Urbina | Mar 8, 2023 | Content Strategy
Noz Urbina has decades of experience in content. He’s especially interested in omnichannel strategies and how the sum of the parts work together to support the user’s journey. In his conversation with Kristina Halvorson, Noz covers personalization, delivering...
by mAdmin | Feb 16, 2021 | adaptive content, Article, Content Strategy, Omnichannel & silos
Demand is high for content management and delivery that’s timely and personally relevant in multichannel, cross-channel, and omnichannel contexts. Adaptive content underpins them all. Having done various sessions on adaptive content, customer journey mapping,...
by mAdmin | Aug 30, 2018 | adaptive content, ccms / component content management, CMS, Content Strategy, Marcomm, Omnichannel & silos
I just had the pleasure of delivering “The 5 Ws of Adaptive Content” a webinar with the AMA (American Marketing Association) sponsored by OpenText Hightail. If you’re new to the topic, then you may want to check out these related AMA sessions:...
by mAdmin | Apr 8, 2015 | Content Standards, Content Strategy, Events, Interview, Marcomm, Techcomm
The question of “Intelligent Search Engines” came up on the Intelligent Content blog (hosted by the Content Marketing Institute), I decided I couldn’t fit a reply into a comment and I’ve addressed the topic here.* We’re talking on and on about making...
by mAdmin | Oct 2, 2014 | Content Strategy, Events
My LavaCon keynote from 2013 is proving to have some real staying power and applicability across both marcomm and techcomm audiences. The title was: “Storming the Castle: Reaching Those Who Control the Power & Purse Strings”. Although originally...
by mAdmin | Sep 11, 2014 | adaptive content, Article, Content Strategy, Marcomm, Omnichannel & silos, Techcomm
Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. With 94 percent of businesses saying personalization is key to success, and 48 percent of shoppers saying they’d like to use a...
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