by mAdmin | Aug 30, 2018 | adaptive content, ccms / component content management, CMS, Content Strategy, Marcomm, Omnichannel & silos
I just had the pleasure of delivering “The 5 Ws of Adaptive Content” a webinar with the AMA (American Marketing Association) sponsored by OpenText Hightail. If you’re new to the topic, then you may want to check out these related AMA sessions:...
by mAdmin | Dec 8, 2011 | ccms / component content management, CMS, Content Strategy, Marcomm, Techcomm
I’m working with a major client choosing a CMS. In this particular choice, it’s a multi-year, multi-million dollar choice. If all goes well, it will eventually be a system that touches from at least 1000, to many thousandsof staff. Their demanding business context has...
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