by mAdmin | Feb 16, 2021 | adaptive content, Article, Content Strategy, Omnichannel & silos
Demand is high for content management and delivery that’s timely and personally relevant in multichannel, cross-channel, and omnichannel contexts. Adaptive content underpins them all. Having done various sessions on adaptive content, customer journey mapping,...
by mAdmin | Sep 11, 2014 | adaptive content, Article, Content Strategy, Marcomm, Omnichannel & silos, Techcomm
Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. With 94 percent of businesses saying personalization is key to success, and 48 percent of shoppers saying they’d like to use a...
by mAdmin | Jul 7, 2014 | Article, DITA, Techcomm, Webinar
This post is re-blog to point you to some content that I created for the venerable Data Conversion Laboratory (DCL) lab repository of webinars, articles and other learning materials. There are two articles and webinar all around the same topic. All three have their...
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