What everyone’s missing about Elon Musk’s Twitter acquisition
Where’s the business case? I’m seeing an incredible amount of talk about the Elon Musk Twitter acquisition from every angle other than a business potential …
Read More »Less Work, More Flow
Livestream – The importance of zooming out in your content and design strategy
JOIN 8AM EASTERN STANDARD / 2PM CENTRAL EUROPEAN Hello! Noz Urbina here. I’ve has been working with designers and content creators tackling the challenges of …
Read More »3 adaptive content strategy trends for omnichannel marketing
Demand is high for content management and delivery that’s timely and personally relevant in multichannel, cross-channel, and omnichannel contexts. Adaptive content underpins them all. Having …
Read More »The 5 Ws of Adaptive Content: Making Content Contextually Appropriate on Any Channel
I just had the pleasure of delivering “The 5 Ws of Adaptive Content” a webinar with the AMA (American Marketing Association) sponsored by OpenText Hightail. …
Read More »Adaptive Content on Jeff Eaton’s Insert Content Here Podcast
Here we look into Structured Content v Intelligent Content v Adaptive Content and the ripple effect through the world of content creation, management and analytics …
Read More »What happens when Search Engines become Intelligent? – Intelligent Content ’15
We’re hot on the tails of the Intelligent Content 2015 Conference and in anticipation of upcoming related workshops. So when the question of “Intelligent Search …
Read More »How to get Content Strategy funding (LavaCon Keynote)
My LavaCon keynote from 2013 is proving to have some real staying power and applicability across both marcomm and techcomm audiences. The title was: “Storming …
Read More »Content personalisation: The Adaptive Content Article Series
Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. With 94 percent of businesses saying personalization …
Read More »Personalisation overload: when conditional content goes wild!
This post is re-blog to point you to some content that I created for the venerable Data Conversion Laboratory (DCL) lab repository of webinars, articles …
Read More »“What is structure, anyway?” new Content Matters podcast interview
Here’s the recording an episode of the Content Matters Podcast hosted by the amicable and highly professional Iain Griffin from Four-Is.com (pronounced “four eyez”). We …
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