by Noz Urbina | Mar 8, 2023 | Content Strategy
Noz Urbina has decades of experience in content. He’s especially interested in omnichannel strategies and how the sum of the parts work together to support the user’s journey. In his conversation with Kristina Halvorson, Noz covers personalization, delivering...
by Noz Urbina | May 25, 2013 | Uncategorized
Should a content strategist know code? How much geek cred is good for your career? When is it too much? People have a love-hate relationship with technology even in our industry. Here’s my thoughts on how technical a Content Strategist should be. Some of you may be...
by Noz Urbina | Sep 24, 2011 | Content Strategy, Marcomm, Techcomm
For me CS Forum 2011, and my reflections on it made the penny drop for the “Why now?” question. We’ve been harping on about the importance of product information and separating content from format for years. Why is everyone listening all of a sudden? Methinks it’s...
by Noz Urbina | Dec 9, 2010 | Content Strategy, Marcomm
The National Health Service just got caught red-handed doing what way too many companies do every day: “The NHS spends up to £86m a year on thousands of websites that are difficult to find, badly designed and irrelevant to patient needs, according to a leaked...
by Noz Urbina | Nov 25, 2010 | Content Standards, DITA, Techcomm
This post is a response to something on Tom Johnson’s blog – idratherbewriting.com (upon which I is be groovin’ regularly and I highly recommend). On a recent post we got into a discussion regarding the use of XML. Naturally I was all over that. I felt really bad I...
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