Cornerstone content for multi-audience sites

What is cornerstone content? Cornerstone content is the bedrock of a successful SEO strategy and can be a significant benefit to users for navigational purposes and learning journeys. When your site has multiple  core audience segments or personas, cornerstone content...

Kristina Halvorson interviews Noz Urbina on experience design, pharma, & stakeholder alignment

Noz Urbina has decades of experience in content. He’s especially interested in omnichannel strategies and how the sum of the parts work together to support the user’s journey. In his conversation with Kristina Halvorson, Noz covers personalization, delivering...

To Tech or Not to Tech, That is the Question

Should a content strategist know code? How much geek cred is good for your career? When is it too much?  People have a love-hate relationship with technology even in our industry. Here’s my thoughts on how technical a Content Strategist should be. Some of you may be...