by mAdmin | Feb 16, 2021 | adaptive content, Article, Content Strategy, Omnichannel & silos
Demand is high for content management and delivery that’s timely and personally relevant in multichannel, cross-channel, and omnichannel contexts. Adaptive content underpins them all. Having done various sessions on adaptive content, customer journey mapping,...
by mAdmin | Aug 30, 2018 | adaptive content, ccms / component content management, CMS, Content Strategy, Marcomm, Omnichannel & silos
I just had the pleasure of delivering “The 5 Ws of Adaptive Content” a webinar with the AMA (American Marketing Association) sponsored by OpenText Hightail. If you’re new to the topic, then you may want to check out these related AMA sessions:...
by mAdmin | May 4, 2015 | adaptive content, ccms / component content management, Interview, Marcomm, Omnichannel & silos
Here we look into Structured Content v Intelligent Content v Adaptive Content and the ripple effect through the world of content creation, management and analytics that’s they’re spawning. Essentially, if you want to tackle omnichannel experiences and...
by mAdmin | Apr 8, 2015 | Content Standards, Content Strategy, Events, Interview, Marcomm, Techcomm
The question of “Intelligent Search Engines” came up on the Intelligent Content blog (hosted by the Content Marketing Institute), I decided I couldn’t fit a reply into a comment and I’ve addressed the topic here.* We’re talking on and on about making...
by mAdmin | Oct 2, 2014 | Content Strategy, Events
My LavaCon keynote from 2013 is proving to have some real staying power and applicability across both marcomm and techcomm audiences. The title was: “Storming the Castle: Reaching Those Who Control the Power & Purse Strings”. Although originally...
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