Content Strategy BizTech Google Group [NF0]

I’m trying to be part of the solution, not the problem. It’s come up a few times recently in the CS forum: “Is our breed caught in the weeds” and should we Tech or Not Tech as CSs? The answer is yes and no, to both. CS is the alignment of organisational goals and...

Part 2: Applied Content Strategy: How DJing a House Party Taught Me How My Brain Works

Lessons and big-a** failures In my last post I walked through the challenge of curating content (digital music) on a tight schedule. I responded by developing a content strategy with a taxonomy and system of ‘likes’, to build up useful metrics and deliver accordingly....