Cornerstone content for multi-audience sites

What is cornerstone content? Cornerstone content is the bedrock of a successful SEO strategy and can be a significant benefit to users for navigational purposes and learning journeys. When your site has multiple  core audience segments or personas, cornerstone content...

Content personalisation: The Adaptive Content Article Series

Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. With 94 percent of businesses saying personalization is key to success, and 48 percent of shoppers saying they’d like to use a...

Personalisation overload: when conditional content goes wild!

This post is re-blog to point you to some content that I created for the venerable Data Conversion Laboratory (DCL) lab repository of webinars, articles and other learning materials. There are two articles and webinar all around the same topic. All three have their...