Webinar: Using AI to accelerate journey mapping


UX and content designers often find themselves with incomplete research, limited budgets, and the pressing need to validate concepts quickly.

​How can you effectively create personas and journey maps under these constraints? Enter the power of AI.

​In this session, Noz Urbina will unveil a unique and proven methodology that leverages AI to craft personas and journey maps from incomplete data. Or if you’re blessed with good research, it provides a way to create more and richer journey maps than you’d ever have time for otherwise.

This approach not only helps designers do more with less but also provides a foundation to validate assumptions, rally stakeholders, and by doing so be better placed to secure the budget you need for comprehensive research.

What you’ll learn:

  • See the transformative power of AI in the realm of UX and content design, making the abstract tangible for designers and stakeholders alike.
  • Discover a unique methodology that uses AI to create fleshed-out personas and journey maps from whatever your starting point or budget.
  • Learn how to accelerate the creation of initial or draft maps that validate assumptions and engage stakeholders.
  • Look at real-world case examples that showcase the effectiveness of this approach in action.


Noz Urbina is one of the few industry professionals who has been working in what we now call “multichannel” and “omnichannel” content design and strategy for over two decades. In that time, he has become a globally recognised leader in the field of content and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually-relevant content experiences in any environment. Noz is co-founder and Programme Director of the OmnichannelX Conference and Podcast. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Master’s Programme in Content Strategy at the University of Applied Sciences of Graz, Austria.

​Noz’s company, Urbina Consulting, works with the world’s largest organisations and most complex content challenges, but his mission is to help all brands be able to have relationships with people, the way that people have with each other. Past clients have included Johnson & Johnson, Eli Lilly, Roche, and Sanofi Pharmaceuticals; Microsoft; Mastercard; Barclays Bank; Abbott Laboratories; RobbieWilliams.com; and hundreds more.


​​UXPressia is an all-in-one cloud solution for understanding customer, user, and buyer experience, engaging teams, and driving successful digital transformation. Visualize your customers’ journeys, create personas and impact maps, analyze touchpoints in multi-channel interactions, and invite teammates to collaborate in real time. Export designer-quality maps and personas and present them right from your browser online.

Watch the video:


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