ucLoops
Live online cohort · Starts 23 September 2026
Journey mapping AI-enabled workflows AI-enabled decision-making

Accelerate your journey mapping.

Join a six-week live cohort for non-techies that teaches you to configure AI for your workflows, then use it to build personas and journey maps faster and better than possible by hand. Bring your evidence and use the AI tools you already have. Leave with a reusable framework, configured assistants and agents, and deliverables your team can keep developing.

Enrol now See the curriculum
Format
6 live sessions
Starts
23 September 2026
Cohort size
Capped at 12
Sessions
6pm CET · 90 min
ucLoops · Journey map Live
Dr. Alex RiveraHospital specialist · adoption journey
AwareInterestedEvaluatingPrescribingAdvocating
Why the dip at Evaluating?
Trust gap: needs peer evidence and outcomes data before prescribing.
Opportunities
Data signals
Content need
The method comes from Urbina Consulting's work with enterprise teams including
Eli Lilly
The method behind the map

Maps that keep earning their place

Our proprietary methods remove the effort barrier that has always held organisations back from journey maps that work.

  • You build on real insight.
  • You interrogate the map in real time.
  • You trace a clear line from research to measurable outcomes.

We build journey maps that your team will actually use.

By the end of the cohort, that "we" is you. You leave with the 

  • the method
  • the templates, and
  • a finished map from your own work.

Who it's for

For the people who own personas and journeys

You do not need to be technical. Past participants had never opened AI tools before the first session and left with an improved understanding of AI foundations and a methodology for working with it. If you work with strategy, customers, experiences, or the data behind them, this cohort is built for you.

UX & content designers

Turn scattered research into personas you can interview and reuse across projects.

Digital marketing & comms

Pressure-test messaging and campaigns against audiences grounded in real data.

Product managers

Map omnichannel journeys end to end and connect them to the metrics leadership tracks.

Personalisation & KM leads

Build a repeatable, governed way to produce personas and journeys at scale.

What you'll be able to do

From research to measurable outcomes

The same outcomes Urbina Consulting delivers as a service, taught as a method you can run yourself.

Spot data opportunities

Identify data opportunities at every stage of the journey.

Trace to outcomes

Trace a clear line from research and insights to measurable outcomes.

Map at pace

Map motivations, touchpoints, KPIs, and content needs at pace.

Interrogate in real time

Ask your maps questions and get grounded answers on the spot.

Especially for complex products. The method is particularly powerful for pharma, scientific communications, high tech, fintech, medical devices, and other complex product offerings.
Six weeks · one cohort

What you'll build, week by week

Each week is a live working session. You apply the method to your own work between sessions, and a cohort Slack channel for asynchronous feedback and discussion. The full loop, start to finish.

1
Week one · 23 SEPTEMBER · Research

AI foundations for non-technical teams

Understand what generative AI can and cannot do, in general and for experience analysis, in plain terms. Set up a workspace and the prompting habits the rest of the course builds on.

You leave with: a working setup and a shared vocabulary for the cohort.
2
Week two · 30 SEPTEMBER · Evidence

From research to an evidence base

Pool interviews, surveys, support logs, and analytics into a source your agents can draw on. We cover structure, tagging, and keeping claims traceable.

You leave with: a structured evidence base from your own data.
3
Week three · 07 OCTOBER · Agent

Build research-grounded agents

Create AI agents configured with your evidence, briefed in your strategy, brand, UX, and data analytics.

You leave with: your first working ucLoops agent.
4
Week four · 21 OCTOBER · Persona

Personas you can interview

Turn agents into interactive personas. Ask them questions, get feedback on designs and messaging, and check their answers against what your research actually shows.

You leave with: two or three personas your team can query.
5
Week five · 28 OCTOBER · Journey

Journey mapping with AI

Map end-to-end journeys and accelerate the slow parts without losing rigour. Use your personas to fill gaps and surface moments that matter.

You leave with: a journey map drafted in a fraction of the usual time.
6
Week six · 4 NOVEMBER · Metrics

Integration, handover, and repeatability

Tie journeys to business systems. Package your templates and workflows so the method outlives the cohort.

You leave with: a metrics-linked map and a repeatable workflow.
★
Throughout · Capstone

Your own project, start to finish

You work one real project through the whole loop across the six weeks. By the end you have personas, a journey map, and the agents that produced them, all from your own research.

You leave with: a finished piece of work, not just notes.
The format

How the cohort works

Live, hands-on, and small enough that you get feedback on your own work.

01

Six live sessions

Ninety minutes a week over six weeks, live at 6pm CET, so you can ask questions as you work.

02

Your own data

You apply the method to a real project. Bring research if you have it. We provide sample datasets if you don't.

03

A small cohort

Capped at 12 so sessions stay interactive and the cohort channel stays useful.

04

Office hours

Weekly drop-in time with Noz to unblock your project between sessions.

05

Recordings & transcripts

Every session is recorded, so a missed week or a clash with your timezone is not a problem.

06

Tool-agnostic

The method works with the assistants you already use, including ChatGPT and Claude.

What you get

Everything you keep

The ucLoops guidebookThe full method written up, so you can run it again without us.
Journey-mapping & metrics templatesThe same templates we use on enterprise engagements.
A starter library of agent promptsBriefed in user research, UX, and analytics, ready to adapt.
Session recordings & transcriptsYours to keep and share with your team.
Cohort community accessA channel to compare notes during the course and after it ends.
Certificate of completionFor your record and your team's learning budget.
Noz Urbina

Noz Urbina

Creator of ucLoops · Co-founder, Urbina Consulting and OmnichannelX

Noz has spent more than twenty years helping enterprise teams in pharma, financial services, and high-tech turn content and research into results. He co-authored Content Strategy: Connecting the dots between business, brand, and benefits and built the ucLoops method to bring generative AI into persona and journey work without losing the human judgement that makes it useful.

He has run this method with teams at leading global brands. This cohort is the first time the full method is taught live and online, open to any registrant.

From past ucLoops sessions

What participants say

I've had the chance to work using these methods. They're a fantastic approach that uses AI to leverage your own data and augment your team's human ingenuity to more quickly develop customer personas and journey maps.
LS
Larry Swanson
Content Architect, Elless Media
I think I can use the method to jump-start our efforts rather than trying and failing to get the time, people, and resources to create personas and journey maps from scratch.
PW
Past workshop participant
I've never used ChatGPT, so I was worried this would be over my head, but it wasn't. Just being able to pool research together to create representative personas will be super helpful.
PW
Past workshop participant
The most valuable thing was learning to use AI effectively, writing prompts and creating a dialog with the technology, seeing its potential and its shortcomings, and getting hands-on experience.
PW
Past workshop participant
A cheat code is doing workshops with somebody else that works in your same team. It expands the value that you can get from it so much because then you do the workshop and then you talk about it and you brainstorm and you have ideas and that helps to reinforce the learnings that you that you got and not to miss things.
AS
Andrew Stein
Enrol

Join the September cohort

One price, everything included. Seats are capped at 12 and early-bird pricing runs until 9 September 2026.

Early-bird · save €351
Individual seat
€899€1,250
until 9 September 2026, then €1,250
  • Six live sessions plus weekly office hours
  • Guidebook, templates, and agent prompt library
  • Recordings, transcripts, and cohort community
  • Certificate of completion
Enrol now

Want more privacy?

We can run a private course for your organisation, under NDA, built around your own projects and data. Contact us to arrange a booking for your team.

“A cheat code is doing workshops with somebody else that works in your same team. It expands the value that you can get from it so much because then you do the workshop and then you talk about it and you brainstorm and you have ideas and that helps to reinforce the learnings that you got and not to miss things.”— Andrew Stein
Contact us about a team booking
Questions

Before you enrol

Do I need to be technical?+
No. The course starts with AI foundations for non-technical teams. Past participants had never used a generative AI tool before and finished able to build their own personas.
Do I need my own research to take part?+
It helps, and the method is most useful on your real work. If you cannot bring research, we provide sample datasets so you can follow every exercise and apply it to your own data later.
How much research can I bring?+
Depending on your tools and license level, this can vary. Some 30–50 pages of reports, pre-existing personas, brand documentation, and research is usually workable. Spreadsheets can be used, but the course’s main focus is on document and transcript-style inputs.
Which AI tools does it use?+
The method is tool-agnostic and works with the assistants most teams already have, including Claude, ChatGPT, Grok, and Gemini. Copilot functionality is more limited and less reliable — we don’t advise using Copilot for this course, although some attendees have had success. Contact us for details.
What if I miss a session?+
Every session is recorded and transcribed, and you keep the recordings. Office hours give you a place to catch up on anything you missed.
Can my employer pay or be invoiced?+
Yes. We can invoice your organisation directly and provide everything you need for a learning and development budget, including a certificate of completion.
What is your refund policy?+
If the cohort is not right for you, let us know before the second session for a full refund. Placeholder terms, to be confirmed.

Let's map your audience experience

The September cohort is capped at 12 seats. Early-bird pricing runs until 9 September 2026.

Enrol now See the curriculum

Live cohort · Hands-on · Actionable outputs