BorderBlend — Evidence Map

What this is: This is a sample set of deliverables created using Urbina Consulting's ucLoops AI framework. It reflects work done on real projects at major global brands and includes: personas and journey maps, all linked back to insights and the underlying evidence.

How this was created: Urbina Consulting's ucLoops is a framework of templates and methods that you can learn, customise, and use in the AI tools of your choice (Claude, ChatGPT, Gemini, and Grok).

How to have some real fun: You can chat live with the Persona Simulations used to create these materials. Technically, these are synthetic users. You can read our perspective on synthetic data versus real research in personas in our resource section.

Project Overview

BorderBlend is a fictional fast-growing Canadian food-truck brand — 27 trucks, headquartered in Toronto — serving Mexican fusion alongside traditional street food, anchored by a signature smoked-brisket taco. As a challenger still deciding how hard to lean into fusion, it wants to extend its lead across discovery, loyalty, and its franchise network.