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Content personalisation: The Adaptive Content Article Series

by mAdmin | Sep 11, 2014 | adaptive content, Article, Content Strategy, Marcomm, Omnichannel & silos, Techcomm

Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. With 94 percent of businesses saying personalization is key to success, and 48 percent of shoppers saying they’d like to use a...

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