by mAdmin | Mar 21, 2012 | Content Strategy, Marcomm, Techcomm
Recap up to Part 3: Mobile is not “the new format for which we must be designing content strategies and content”. Mobile is actually various formats* that need tackling. Taking a short list of key ones we have: HTML Kindle eBook multimedia eBook PDF ePub We should...
by mAdmin | Mar 21, 2012 | Content Strategy, Marcomm, Techcomm
Continuing on from my previous post about the state of multiplatform content strategy, here are some reasons building “for mobile” can actually hurt your content’s long-term usefulness and some notes on how you can tell if you’re headed for trouble, and ideas on how...
by mAdmin | Mar 21, 2012 | Content Strategy, Marcomm, Techcomm
I recently led three conference sessions in one week. They were for two communities trying to move off two different types of “pages”. I did two sessions at Publishing Expo (generally very print-page oriented crowd) organised by Mekon, and then on the Friday at...
by mAdmin | Mar 20, 2012 | Techcomm
I just read (devoured) the new article by two ragingly clever and engaging personalities in the Content World: Jack Molisani and Scott Abel. The article was entitled: Tech Comm 2.0: Reinventing our Relevance in the 2000s. The central thesis is that Technical...
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