CS Forum Cont – Mobile Content Busts Industry Silos

For me CS Forum 2011, and my reflections on it made the penny drop for the “Why now?” question. We’ve been harping on about the importance of product information and separating content from format for years. Why is everyone listening all of a sudden? Methinks it’s...

Information Beats Persuasion: CS Forum 2011 Afterthoughts

I spoke at CS Forum earlier this month on Content Strategy.My presentation title (suck as it did) was “B2B Content Strategy: How to create company- and customer-focused content”. Terrible. But still, people seemed to see through that and show...