When Content Strategies Collide Pt 5: Is Communication Mired in the Past?

My biggest, and possibly most controversial, post to-date continues with responding to and extending the question – is TechComms mired in the past? Yes. But we’re not alone.  Those of us in MarComms are at the beginning of a new dawn too.  If we’re in the the past,...

When Content Strategies Collide Pt 4: Enabling vs. Persuasive Content

Part 4 of my post comparing Marketing Content Strategy vs. Technical Communication Content Strategy.  A love letter to the community and a petition that yes, we can all just get along… even if we have several valid and deeply rooted differences. We’ve started with the...

When Content Strategies Collide Pt 3: Language, Culture, Geography

Today we’ll look at how the gap between communications departments (specifically Technical and Marketing) persists despite the damage to customer experience. Why Can’t We All Just Get Along? Like many neighbouring nations, we get very excited about our little...

When Content Strategies Collide Pt 2: Customer Impact

In my last post, I left off with my description of the two major continents in the World of Content: “The Archipelago of Internet Marketing” “The Land of TechComms (and a bit of Training)” Today there’s a gap between them, but the two continents are starting to...