by mAdmin | Apr 27, 2011 | Content Strategy, Marcomm, Omnichannel & silos, Techcomm
My biggest, and possibly most controversial, post to-date continues with responding to and extending the question – is TechComms mired in the past? Yes. But we’re not alone. Those of us in MarComms are at the beginning of a new dawn too. If we’re in the the past,...
by mAdmin | Apr 21, 2011 | Content Strategy, DITA, Marcomm, Omnichannel & silos, Techcomm
Part 4 of my post comparing Marketing Content Strategy vs. Technical Communication Content Strategy. A love letter to the community and a petition that yes, we can all just get along… even if we have several valid and deeply rooted differences. We’ve started with the...
by mAdmin | Apr 16, 2011 | Content Strategy, Marcomm, Techcomm
Today we’ll look at how the gap between communications departments (specifically Technical and Marketing) persists despite the damage to customer experience. Why Can’t We All Just Get Along? Like many neighbouring nations, we get very excited about our little...
by mAdmin | Apr 11, 2011 | Content Strategy, Marcomm, Omnichannel & silos, Techcomm
In my last post, I left off with my description of the two major continents in the World of Content: “The Archipelago of Internet Marketing” “The Land of TechComms (and a bit of Training)” Today there’s a gap between them, but the two continents are starting to...
by mAdmin | Apr 8, 2011 | announcement, DITA, Marcomm, Omnichannel & silos, Techcomm
As promised – here are the two Featured Speaker podcasts for Congility 2011 where I interview two major players in the content industry. Both are delivering workshops and featured presentations at Congility 2011. Ann Rockley Ann Rockley, President of The Rockley...
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