The book

It’s time to put content strategy into a business context for those who need to justify the investment in their information assets.

Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on knowledge needed by project managers, department heads, and other decision-makers who find themselves in the position of needing to know about content strategy.

These decision makers need enough knowledge, at a high-enough level, that when they are asked to submit a proposal for a content strategy they can make informed decisions and contribute to a strategic discussion about business-critical content.

Co-Authored by Rahel Bailie and Noz Urbina.

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