Past Events

DITA Europe Conference 2016

Munich, Germany / Nov 14, 2016

Presentation: DITA: You’re doing it wrong

Nov 14, 11:30 am – 12:10 pm

DITA can enable operational efficiency, reuse, improve data integrity, and extensive savings on translation costs. But so what? If DITA is seen only as a way to save, while doing what we were supposed to be doing anyway then migrating to it will never be seen as a strategic move for an organisation. We were never supposed to be inefficient, and never supposed to let data integrity drop. If all we’re doing is creating our old outputs with less errors, faster and for less cost, we’ve not really done anything except fix something that never should have been allowed to get so broken in the first place.

Managers who aren’t directly responsible for documentation or service departments (unless those departments depend heavily on documentation) may sign off on a CCMS and content migration off the back of reuse or data integrity, but the message “same thing: cheaper & faster”, will not re-position content within an organisation, it will not get you the engagement you need from SMEs and definitely not from end users. We need to do DITA projects that go further. With silos finally starting to come down in the wider digital arena and Lightweight DITA on the way, we have an opportunity to form cross-functional teams who are really affecting customer experience. But we have to approach DITA solutions differently. Attend this presentation for an illumination of what you could do better in your DITA initiative.

What can attendees expect to learn?

This presentation will re-position DITA for the average technical communicator and give them some perspective from the wider digital space as to how to communicate with their colleagues. Noz Urbina offers some tips for how to break down silos and participate in conversations outside the manuals-and-help world of DITA.

View event details

Adobe DITA World 2016 – The Online DITA Conference

Online, Pacific Time (PDT). / Nov 02, 2016

Presentation: Technical Communication is Marketing Communication: How Structure is Connecting the Dots

Nov 02, 09:00 am – 10:00 pm PDT (05:00 pm 06:00 pm CET)

All communication, all over the world, is evolving at an unprecedented pace. The global demand for content has reached an unprecedented high. So we’ve got to work faster, and at a scale for which we’re simply not prepared.

The good news is that organizations are waking up to the fact that they need to rethink their approach to content, and everything that it touches. As a result, we’re finally seeing the cross-pollination in departmental communication teams that thought-leaders have been encouraging all these years. We’re seeing new methodologies, like Customer Journey Mapping, that facilitate taking an overall look at customer experiences across departments and channels.

For technical communicators, all this analysis and innovation has sent an early clear message: technical content impacts customer experience and affects buying decisions. Therefore, it’s also marketing content! For marketing communicators, structure, semantics, and separation of format and content are the only way that they can meet the new demands of speed and scale, in a connected way, across many channels and touch points.

In his keynote, Noz Urbina will look at some research and client examples that show how the worlds of content are coming together for the benefit of customers and businesses. At long last, we can start to really work together.

View event details

EuroIA 2016

Amsterdam, Netherlands / Sept 22, 2016

Workshop: Modelling adaptive content for multiple channels

Sept 22, 09:00 am – 05:00 pm

This workshop will help attendees deliver more relevant content, regardless of
device or channel.

As users are bombarded with words, videos, images, and messages on every screen
and device, they go to greater lengths to avoid “noise” on the line. They
want only the most relevant content. Therefore, only the most personalised,
even context-specific content will get through. However, organisations need to
meet these user demands on an ever diversifying array of target devices and
channels.

This workshop features hands-on introductory exercises and templates that will
help you model your own content in a scalable, future-proof way. Specifically,
this workshop will teach:

• A proven methodology to analyse, enrich and structure your content

• Specific ways to help authors create personalisation and automation-ready
content

• How modelling semantic content improves SEO and discovery, as well reuse
across deliverables and channels

• How to build the kind of models that can manage optimised omnichannel
delivery and excellent user experiences.

Laptops with Microsoft Excel and Word (or compatible applications) are highly
recommended.

View event details

Lavacon 2016

Dublin, Republic of Ireland / June 05-08, 2016

Workshop: Modelling Adaptive Content for Multiple Channels

June 05, 08:30 am – 12:30 pm

Your users need you to come to this workshop, even if they don’t know it.

Multichannel, or COPE (create once, publish everywhere), content is a bit of a holy grail these days. Our trade is discussing content being freed from the browser, available for reuse, and accessible in apps, kiosks, responsive mobile deliverables, eBooks, and syndication services to our partners—even in wearable technologies. All this for the benefit of users, and, of course, the organizations that serve them.

Adaptive content is content that is nimble enough to realize all these ambitions. But making our content adaptive means addressing a topic that sends many running for the fire exit or nearest window: semantic modeling of structured content. This workshop will connect the dots between adaptive content, responsive design, multichannel delivery, and user experiences to show you why you want and even need to have semantic content structures. It will then go through the non-terrifying intro to getting started with modeling your own content in a future-proof way.

People who attend this workshop will walk away with:

• The knowledge that their content is already more structured than they realize
• A solid sense of what semantic structured content actually is and its relationship to adaptive content, multichannel, and UX
• A grounding in the key concepts required to approach semantic content modeling

Attendees will also leave with these tools:

• Modeling spreadsheet
• Content sample files

Note: Laptops recommended. This session will include hands-on exercises.

Presentation: Why We Crave Semantic, Structured Content

June 07, 12:45 am – 13:05 pm

The cutting edge of modern science and thousands of years of communication history lead us to the same conclusion: we are pattern-based, model-building beings. This can seem either obvious or foreign to you, depending on your background, but rarely when we’re talking about structuring information do we properly reconnect with the bigger picture outside the world of words and pictures.

Structured content isn’t about XML, DITA or publishing, it’s about imbuing content with some universal and deeply human qualities. With those qualities come a myriad of follow-on benefits to reader, writer and brand. With just the right amount of structure we’re more engaged, more open-minded, and simply happier. This is true for content, but to prove it generally, we’re going to first look at art, music, technology, communication and memory. Doing so we’ll see how taking a wider view will help us structure content better, better bridge the silos in our organisations, and delight our customers throughout their journeys.

View event details

Confab central 2016

Minneapolis, USA / May 18, 2016

Workshop: Adaptive content modeling for multichannel user experiences

May 18, 09:00 am – 05:00 pm

Your users need you to come to this workshop, even if they don’t know it.

Multichannel, or COPE (create once, publish everywhere), content is a bit of a holy grail these days. Our trade is discussing content being freed from the browser, available for reuse, and accessible in apps, kiosks, responsive mobile deliverables, eBooks, and syndication services to our partners—even in wearable technologies. All this for the benefit of users, and, of course, the organizations that serve them.

Adaptive content is content that is nimble enough to realize all these ambitions. But making our content adaptive means addressing a topic that sends many running for the fire exit or nearest window: semantic modeling of structured content. This workshop will connect the dots between adaptive content, responsive design, multichannel delivery, and user experiences to show you why you want and even need to have semantic content structures. It will then go through the non-terrifying intro to getting started with modeling your own content in a future-proof way.

People who attend this workshop will walk away with:

• The knowledge that their content is already more structured than they realize
• A solid sense of what semantic structured content actually is and its relationship to adaptive content, multichannel, and UX
• A grounding in the key concepts required to approach semantic content modeling

Attendees will also leave with these tools:

• Modeling spreadsheet
• Content sample files

View event details

Intelligent Content Conference

Las Vegas, USA / March 7-9, 2016

Plan, create, and deliver contextually relevant content When, where, and how your audience wants it.

Presentation: Journey-Mapping for Personalization Across Multiple Channels

March 8, 11:25 am – 12:15 pm

Optimizing interactions across multiple channels means re-thinking customer interactions. Rather than separately mapping journeys according to the corporate silos–interactions under the umbrella of social media team, web team, events team, print team, and so on – marketers must view the journey from the customer’s perspective first, regardless of touchpoint. Then we must plan out how we’re going to work together as a brand to adapt content for individuals and personas at each touchpoint along the way. It may seem more complex, but it’s nothing more than a plan to deliver what today’s consumer expects: relevant content, when and how they want it.

This session will give you:

-A methodology for planning multi-channel customer journeys
-An understanding of how multi-channel journey-mapping enables adaptive content and personalized experiences
-A start template for you to adapt to your business situation

View event details

Also at ICC, join our Workshop: Writing For Multiple Channels

March 7, 10:00 am – 16:00 pm

Aspiring to Intelligent Content means writing content that is both human and machine readable. That means that we can read it, and machines can automatically push it to multiple channels, but what about the creating words in the first place?

Over the centuries, we’ve mastered the art of making content human-readable, but very few of us know how to write machine-readable content — content that will be processed by technology that will deliver the right content, to the right audiences, when and where they need it. This will involve looking at both content rewriting and content modelling.

This workshop is for you if:

  • you currently use a copy/paste distribution technique for content creation and are trying to be smarter and more efficient with your content
  • you want to learn how to create adaptive content ready for personalisation across channels
  • you want to learn how to make your content structured and built to be repurposed
  • you want to expand your writing skills beyond traditional narrative writing techniques

You will learn to:

  • model reusable content objects
  • create content ready for automatic transformation and repurposing
  • understand how structured content differs from traditional narrative writing techniques
  • define intelligent content for your organization

Note: Laptops recommended. This session will include hands-on exercises.

View event details

Content Modeling Webinar

Webinar: Content modeling 101 webinar led by Noz

February 23, 10:30 am CST (5.30PM CET)

Sign up to attend this one-time-only hands-on introduction to 4D customer journey mapping and content modeling 101 webinar and get a sneak peek of two of the select speakers at Intelligent Content Conference (ICC) 2016. Hosted by Cruce Saunders, founder of [A], and taught by Noz Content Strategist, author of “Content Strategy: Connecting the dots between business, brand, and benefits” and founder of Urbina Consulting, this course presents a deep dive look at the tools to drive intelligent content in 2016.

  • Customers are pushing brands consistently and globally with the same demand: deliver content that is personalised relevant for the moment, situation, and need.
  • Learn how Adaptive content modeling is used to establish content creation standards supporting user’s context, journey stage and personal history.
  • This course has received stellar feedback from attendees all over Europe and the US from a wide variety of discipline and industries. Available for the first time online, it’s an opportunity not to miss
  • Copies of each of our thought leaders’ eBooks included. (see below for more details).

Course Includes:

    • Core concepts from a brand, user and practioner’s point of view.
    • Content modeling foundations
    • Content types
    • Mapping types to journey
    • Introductory exercises

Sponsored and Produced by [A]

View event details

12th Digital Marketing Forum

Nicosia, Cyprus 2015

The 12th Digital Marketing Forum will highlight the latest trends and techniques for developing an effective digital advertising strategy for your business and will show you why, where and how to advertise online.

20th of November

Presentation: How to handle multichannel content (marketing)

Multichannel content presents an array of challenges for the modern brand. Customers take for granted they can get relevant content on the channel and device of their choice. This session gives you an overview of multichannel, omnichannel, and some market context of just why multichannel content (and content marketing) is so challenging. It will give some key pointers and field-proven guidance to set teams of any size off in the right direction.

View event details

Content Personalisation Workshop – London, UK Nov 2015

London, England November 2015

A one day, hands-on workshop and a free copy of the book: “Content Strategy: Connecting the dots between, business, brand, and benefits“.

9:30-5:00pm, 12th of November

Workshop: Adaptive content modeling for omnichannel delivery

Learn a proven methodology to analyse, enrich and structure your content for maximum adaptability. Take away new ideas and the skills necessary to build content models and style guides to get your team feeding a scalable, omnichannel-ready delivery process that delivers content adapted to users’ wants, needs, and situation.

To provide meaningful, personalised user experiences across all channels, content needs to be different. It needs to be adaptive, nimble and agile enough to overcome today’s delivery challenges. But making our content adaptive means addressing a topic that sends many running for the fire exit or nearest window: semantic content modelling. This session will connect the dots between semantic content, content reuse, responsive design, omnichannel and multichannel delivery, and the all-important user experience.

View event details

The Lavacon Conference

New Orleans, LA – USA October 2015

LavaCon is the premier conference for content strategists, documentation managers, and other content professionals.

Workshop: Adaptive Content Modelling for Omnichannel User Experience (UX)

1:00-5:00pm, 18th of October

One of today’s most daunting content delivery challenges is adapting your message for personalised, even contex-specific distribution, on a diverse array of target devices and channels. This session will teach a proven methodology to analyse, enrich and structure your content to help authors create omnichannel, personalisation and automation-ready content.

Content modelling is the backbone of an omnichannel content strategy. This session will show you how it’s done, and connect the dots between semantic content, content reuse, responsive design, omnichannel and multichannel delivery and user experience.

Single-source, multichannel content – also known as ‘Single source of truth’ or “COPE (create once, publish everywhere)” content – is a bit of a holy grail right now. Multichannel’s big brother “omnichannel” is quickly gaining wider awareness. Our trade is discussing content being freed from the browser, available for reuse, and accessible in apps, kiosks, responsive mobile deliverables,eBooks and syndication services to our partners – even in wearable technologies. All this should improve the experience of users, and of course, benefit the organisations that serve them. Adaptive content unifies all these concepts and makes such a paradigm possible.

This practical session will show you why you want and need to have adaptive content structures to optimise user experience today. Its hands-on introductory exercises will help you model your own content in a future-proof way.

Keynote: How to Reach Those Who Hold The Power and Purse Strings

12:50-1:10pm, 19th of October

A 20 minute TED-style taster of the full session to follow in the afternoon. The short and full versions of the talk feature unique content and are designed to work together.

Presentation 4:00-5:00pm Continued: How to Reach Those Who Hold the Power and Purse Strings

The full session leading off from the earlier keynote. This session is back by popular demand from LavaCon 2013:

It seems sometimes like management engagement with your content strategy is like a great mystical prize sealed up in the highest tower of a maze-like castle; and there’s a huge moat; and the whole thing is on top
of a mountain…

To actually reach it is a challenge that will in itself take a strategy, special tools (and weapons?), and a great mountain-climbing, maze-solving team. Noz Urbina shares some of his experience on how we can get closer to our content strategy objectives by not falling at the first barrier: getting the necessary support to develop and implement it. Based on a career selling content strategies into a diverse range of organisations – from a few hundred staff to tens-of-thousands – some of his tips will involve judicious use of common sense, and others will be potentially surprising. Learn how you can storm that castle, and claim your prize.

View event details

Drupalcon 2015

Barcelona, Spain September 2015

1:00-2:00pm, 23rd of September

Presentation: Linked Data 101: The Non-Terrifying Intro to Semantic Content

Google’s new algorithm changes, the BBC and Facebook’s graph have brought significant attention to the world of semantically structured information and the power it offers. But what on earth does it all mean? And shouldn’t “linked data” really be “linked content”?

Terms like “RDF” and “Semantic structured content” have been floating around for years, but until now they have been WSPRs (“Web Words that Send People Running”, or “whispers”). These whispers have be shared in the back corners of the internet and their mere mention often resulted in controversy, anxiety and confusion in marketing teams around the world. Now that we have a critical mass of support to make the general marketing world care, we need simple, non-scary introductions to these concepts and guides for the content strategist to be able to leverage the benefits; without becoming a programmer.

The session has over a decade of experience training on and introducing semantic content concepts to a diverse array of marketers and communicators feeding into it. It’s a useful primer to help you understand when and why to leverage these new options and get you started on mastering the tools of the new web.

View event details

WEBEXPO 2015

Prague, Czech Republic September 2015

WebExpo is Central Europe’s largest conference dedicated to the web. 1 weekend, 80 presentations, 3 parties!

10:00-10:40am, 20th of September

Presentation – Multidimensional Content Strategy: A Plan for Dodging the Oncoming Train

The conceptual model of 4D content is one that takes into account not just the length and width of a content asset, but looks at ‘depth’ ( related content, social layers, ‘drill down’) and ‘time’ (dynamic, contextually-relevant and personalised content). It is a model to support adaptive content personalisation on any device or channel.

Our audiences are ever more adept at ignoring us on an ever growing number of channels. We are still reeling from the surge of mobile devices in all their many forms, but we can see wearable technologies and augmented reality bearing down on us like a freight train.

To respond we must rethink how we work with content at a fundamental level.

The world is four-dimensional place (length, width, depth and time), but we were raised and trained to think of content as flat, 2D deliverables. How can actually create and deliver content for everyone and no one at once? How can we create words and images like Lego that can be dynamically built into relevant and valuable content for the right person and the
right context?

How can we do all this coherently, without the train hitting us and smashing our messages into a fragmented mess?

By changing our mindsets, and adopting a content strategy that can support today’s content initiatives. Join this session and take the first step in the right direction.

View event details

Adaptive Content Modeling @ Microsoft HQ

Microsoft HQ, Redmond WA, USA May 2015

A two-day, hands-on workshop and a free copy of the book: Content Strategy: Connecting the dots between, business, brand, and benefits“. Who could want more?

9:30-5:00pm, 18th-19th of May

Learn a proven methodology to analyse, enrich and structure your content for maximum adaptability. Take away new ideas and the skills necessary to build content models and style guides to get your team feeding a scalable, contextual, omnichannel-ready delivery process.

The key to delivering contextually-appropriate content to many devices, formats, and channels is reusing assets as much as possible. The key to reuse is modeling content so that both machines and people can understand it. When you can adapt and personalise your deliverables users find and consume exactly the content they want far more easily.

Confab Central

Three days of awesome workshop and sessions, May 20th-22nd, Minneapolis, USA

Confab

Breakout Session: The wall falls down: Integrating our online and offline worlds

10:30, Friday, 22nd of May

There are no longer discrete online and offline worlds. Holding onto this idea is hurting our communications.

What do we gain when we fully integrate online and offline?

View full session on event site

Workshop: Adaptive content modeling for omnichannel user experience

09:00 17:00, Wednesday, 20th of May

This session will teach you about modelling content that is freed from the browser. Adaptive content modelling empowers content so that it can be made available for use and access via apps, kiosks, responsive mobile deliverables, eBooks, syndication services, and even wearable technologies.

This session has been run in Europe and the US with consistently excellent reviews.

Exceeded expectations. Left with a good understanding of what this is and how it works
– Confab session participant

Noz is a terrific speaker and presented content modelling in an interesting manner. I definitely learned a lot and gathered many ideas on how to apply his methods in our projects.
– Gilbane session participant

View full session on event site

ICC Conference

More efficient and scalable content strategies, March 23th-25th, San Francisco, USA

ICC

Workshop: Writing adaptive, reusable content

10:00 16:00, Monday, 23rd of March

Intelligent Content is content that is both human and machine readable. Over the centuries, we’ve mastered the art of making content human-readable, but very few of us know how to write machine-readable content — content that will be processed by machines whose job it is to help us create, manage, and deliver the right content, to the right audiences, when and where they need it.

This workshop is for you if:

  • you want to learn how to create adaptive content
  • you want to learn how to make your content structured, semantically-rich, and built to be repurposed
  • you want to expand your writing skills beyond traditional narrative writing techniques

You will learn to:

  • create reusable content objects
  • understand how structured content differs from traditional narrative writing techniques
  • define intelligent content for your organization

Note: Laptops recommended. This session will include hands-on exercises.

Presentation: The Non-Terrifying Intro to Semantic Content

13:30 14:15, Tuesday, 24th of March

The session will introduce you to semantic content concepts. It’s a useful primer to help you understand when and why to leverage these new options and get you started on mastering the tools of the new web.

You will walk away from this session with the following key takeaways:

1-An understanding of semantic content.
2-An introduction to schema.org/microformats and their beneifts to SEO and User Experience.
3-A series of simple recommendations to help implement a future-proof, powerful content platform for modern digital delivery.

Gilbane Conference

Content and the Digital experience, December 2nd-4th, Boston, USA.

Gilbane

Workshop: Adaptive content modelling for optimising omnichannel user experiences

13:00 16:00, Thursday, 4th of December – Boston, USA

A 1/2 day of tuition on content future-proofing techniques. Learn content modelling and structural skills that will benefit you today and for the years to come.

Congres Content Marketing & Webredactie

Web editors and content marketeers can brush up on their expertise at Entopic’s Content Marketing & Web Editing Conference.

Congres

Keynote session: Give your cross-media approach wings

10:10 – 10:50, Thursday, 20th of November 2014, Utrecht, Netherlands

Consumers appear increasingly adept at ignoring commercial messages via a growing number of channels. We are still recovering from the impact of the mobile wen, and technologies like wearables and virtual reality are looming on the horizon. How can move from tht to creating and delivering content for everyone and no one at once? How can we create words and images like Lego that can be dynamically built into relevant and valuable content for the right person and the right context? To respond we must rethink how we work with content at a fundamental level and learn ever more about disciplines like content modelling, metadata, and semantics. But to do this we have to go back to basics, change our mindsets, and adopt a content strategy and models that can support today’s and tomorrow’s enterprise initiatives.

Presentation: The impact of wearables on content strategy and marketing

13:00 – 13:50, Thursday, 20th of November 2014, Utrecht, Netherlands

For a brief shining moment there, with Responsive Web Design, we thought we’d solved the problem of design and delivery for diverse devices! Alas, no. RWD was a simple (obvious?) fix for a silly problem. Now, a new, far more complex challenge looms: wearable devices. Some are arguing they’re decades away from mass adoption; others are already calling them “just another channel” from which we must read and write content. In this session we’ll go through a content strategist/futurist’s vision on where it’s all going, and what we need to do about it as content marketing and content strategy professionals. It impacts how we plan, store and deliver content.

Adaptive Content Workshop – Denmark – Nov 2014

Denmark’s first adaptive content workshop, November 24th-25th 2014.

Copenhagen, Denmark

Workshop: Adaptive content modelling for optimising omnichannel user experiences

09:00 12h30 and 13h45 17h15, Monday 24th and Tuesday 25th, Soeborg/Copenhagen, Denmark

A full 2 days of tuition on content future-proofing techniques. Learn content modelling and structural skills that will benefit you today and for the years to come.
Learn more

Tcworld conference 2014

The only trade fair for Technical Communication worldwide, November 11th-13th 2014.

Tcworld

Presentation: When conditional content goes wild

09:45 – 10:30, Tuesday, 11th of November 2014, Stuttgart, Germany

Don’t know what conditional content is? Over-using it already? Considering using it in future (in DITA or not)? Need to explain to management why they are ruining your career? Then this session is for you!

Conditional profiling or just “using conditions” exists to address a very valid business need: the ability to specify small fragments of content as being specific to given target scenarios, products, platforms or other audience subsets. It tends however to raise as many questions as it answers: Is it the best tool for the job? Can we do contextually-specific content without conditional content? In highly reuse-friendly standards (e.g. DITA) can you still go overboard? If you do use, when is it a good option vs. not?

The session will address these questions in a clear and visual way, helping you understand how conditions go wrong and what to do when that happens.

Conditions have a dangerous quality of starting out very simple and intuitive and eventually becoming truly nightmarish. Many content-rich environments are either manually copy-and-pasting between various deliverables, or they are drowning in conditions already, while management batters them for more specific and tailored outputs. This session is led by international content strategist and structure specialist Noz Urbina of Urbina Consulting and it will provide you:

  • A way to clarify conditional overload to yourself and to others (especially managers!)
  • The positives and negatives to using conditions at all
  • Best practices around deciding, “How much is too much?”
  • A look at techniques to simplify their use

Presentation: The biological imperative for intelligent content

13:45 – 14:30, Tuesday, 11th of November 2014, Stuttgart, Germany

After two years delving into the touch points of content, cognitive science, and neurobiology, Noz Urbina presents his findings on how content and brand live in the brain. The resulting research is relatable, intelligible and actually a lot of fun. The thesis put forward: Structured, semantic content is better suited to the brain’s natural processes than traditional content. Attend this session and find out why.

Contemporary research in cognitive science and neurobiology, leads us to new ways of thinking about communication at a basic, human level. This session could be considered a study in user empathy, because it is about understanding users as people. It offers cognitive science and neurobiology lessons relevant to today’s content landscape, and a common language to help you bridge the communication issues with your clients, colleagues, managers, and end users.

Don’t worry – this session isn’t a jargon-filled nerd-fest, but a roadmap to navigating the world of content, today and tomorrow. It will cover techniques and methodologies to better structure content, optimize editorial processes, and build effective, influential strategies. The entire thing has been reviewed by a practicing clinical psychologist and PhD in psychobiology. You will leave learning with a new understanding or renewed justification for moving forward with structured content – just as nature intended.

Lavacon Conference 2014

Implementing User Experience Strategies that Reduce Costs and Generate Revenue, October 13th-15th 2014

lavaconbanner

Presentation: Integrating our online and offline worlds

16:45 – 17:45pm Tuesday, 14th of October 2014, Portland, Oregon, USA

Are there still online and offline worlds? If so, for how much longer?

In this session we take a look at the medium and long-term implications of wearable devices and the internet of things. Screens are shrinking and working in tandem; connectivity is marching on towards ubiquity. Eventually there comes a point where the online world or ‘digital space’ and our real-life day-to-day will integrate so seamlessly that differentiating them will seem antiquated.

What does that mean to communication and content? What happens when Moore’s Law applies to our lives? What is the impact on information, technology and eventually culture? How should the individual communicator cope with a life of constantly accelerating change?

Noz will address these questions and more.

Presentation: Multi-Dimensional Content Strategy: A Plan for Dodging the Oncoming Train

15:30 – 16:30pm Wednesday, 15th of October 2014, Portland, Oregon, USA

Our audiences are ever more adept at ignoring us on an ever growing number of channels. We are still reeling from the surge of mobile devices in all their many forms, but we can see wearable technologies and augmented reality bearing down on us like a freight train.

To respond we must rethink how we work with content at a fundamental level. The world is four-dimensional place (length, width, depth and time), but we were raised and trained to think of content as flat, 2D deliverables. How can actually create and deliver content for everyone and no one at once? How can we create words and images like Lego that can be dynamically built into relevant and valuable content for the right person and the right context? How can we do all this coherently, without the train hitting us and smashing our messages into a fragmented mess?

By changing our mindsets, and adopting a content strategy that can support today’s content marketing initiatives. Join this session and take the first step in the right direction.

SOAP Conference 2014

October 2nd-3rd 2014

Soap

Presentation: Messages for your manager about content

A communicator’s life involves continual justification. Everyone can write, right? Some people might need a fancier editing tool or a copy of Photoshop if they’re ‘Special writers’, but structured tools? Management systems? A myriad of training courses? Consultancy and systems integration? Isn’t that all just extravagant? All we need is a manual, right? Wrong.

But how can you get that clear to those who are not so closely engaged in content? You need to convey the message that content issues can’t wait, but in a compelling attractive way. Tip #1: don’t say, “Content is king”. You can win support, get long-term mind-share, not get left out of product management and budget decisions and avoid being a tick-in-the-box afterthought in the corporate strategy, if you know how. Based on a career of winning budget and mindshare in a wide array of audiences, this session enumerates some key tips to get you started, no matter the size of your budget or situation.

15:10 – 15:50pm Friday, 03rd of October 2014, Krakow, Poland

Confab Europe 2014

A Content Strategy Conference like no other has it’s first year in Europe! Dive into both the daily challenges and changing trends in content strategy, September 29th-October 1st 2014

Confab Europe

Workshop: Optimising multichannel user experiences with adaptive content modelling

9:30 – 17:30pm, Monday, 29th of September 2014, Barcelona, Spain

 

UXPA UK Event

Wearable technology, UXPA UK events aim to bring together all those with an interest in User Centred Design, Usability, User Experience, Accessibility and Human Factors, September 17th 2014.

It’s great to be talking CS at an event that’s not a pure content strategy conference. Content strategy is part of the overall user experience, and this event gathers like minds under one roof.

Presentation: Wearable devices: NOT just another channel

7.00pm, Thursday, 17th of September 2014, London UK

Congility 2014

Driving customer experience from across the organisation, June 18th-20th 2014

congility-logo

 

 

 

Workshop: Adaptive content modelling for omnichannel UX

9:30am – 12:30pm and 14:00 – 17:00pm, Wednesday, 18th of June 2014, Gatwick-Crawley, UK

Your users need you to come to this session, even if they don’t know it.

Multi-channel, or “COPE (create once, publish everywhere)”, content is a bit of a holy grail right now. Our trade is discussing content being freed from the browser and PDF, available for reuse, and accessible in apps, responsive mobile deliverables, kiosks, eBooks and syndication services to our partners – even in wearable technologies. All this should improve the experience of users, and of course, benefit the organisations that serve them.

Adaptive content is content that has the agility to realise all these ambitions. But making our content adaptive means addressing a topic that sends many running for the fire exit or nearest window: semantic modelling and structured content. This session will connect the dots between adaptive content, responsive design, multi- and omni-channel delivery and user experiences to show you why you want and even need to store semantic content. It will then go through a non-terrifying intro to modelling your own content in a future-proof way.

Each workshop participant will receive a free copy of Noz’s book, co-authored with Rahel Anne Bailie, “Content Strategy: Connecting the dots between business, brand, and benefits“.
Schedule and Pricing

Presentation: A world with fewer walls [Day 1 Introductory address]

9:20 – 10:00am, Thursday, 19th of June 2014, Gatwick-Crawley, UK

To kick off the event and introduce the first keynote speaker, conference chairperson Noz Urbina will take us through the vision for this year’s conference: A world with fewer walls.

Silos are that which separate us. The keep apart people and content and inhibit great customer experiences and efficient business practice, but we love them. We are set our segregated way of working, and change is always a shock to the system. Today’s market, however, demands that we continue to address these divisions in our thinking and our work until they are as resolved as possible. There will never be a world without walls, but we can definitely achieve a world with far fewer.

The biological imperative for intelligent content: why nature says we should give content more agility

10:20 – 11:05am, Friday, 20th of June 2014, Gatwick-Crawley, UK

After two years delivering into the touch points of content, cognitive science, and neurobiology, Noz Urbina presents his findings on how content and brand live in the brain. The resulting research is relatable, intelligible and actually a lot of fun. The thesis put forward: Structured, semantic content is better suited to the brain’s natural processes than traditional content. Attend this session and find out why.

Contemporary research in cognitive science and neurobiology, leads us to new ways of thinking about communication at a basic, human level. This session could be considered a study in user empathy, because it is about understanding users as people. It offers cognitive science and neurolobiology lessons relevant to today’s content landscape, and a common language to help you bridge the communication issues with your clients, colleagues, managers, and end users.

Don’t worry – this session isn’t a jargon-filled nerd-fest, but a roadmap to navigating the world of content, today and tomorrow. It will cover techniques and methodologies to better structure content, optimize editorial processes, and build effective, influential strategies. The entire thing has been reviewed by a practicing clinical psychologist and PhD in psychobiology. You will leave learning with a new understanding or renewed justification for moving forward with structured content – just as nature intended.

Intelligent Content Conference, Feb 26-28, 2014

contentintelligent

Presentation: The Biological Imperative for Intelligent Content

10:45 – 11:30am Friday, 28th of February 2014, San Jose, USA

It’s been about 1000 years since the last time our basic understanding of communicating content has changed as much as it’s changing today. Under the pressures of multi-channel and multi-device content challenges, the old rules we learned about good content and processes are breaking down. How do we optimize for all this diversity?

There is a way to understand, master, and even leverage all this change before competitors beat you to it. This isn’t an industry issue. The challenges around discussing and making full use of today’s digital communication platforms are faced by all cultures around the world as they adopt them. This is a human issue of historical proportions. Cultural development from the first cave paintings to wearable technology have been on a steady upward curve that, when analyzed as a whole, shows us that we may well be on the cusp of a species-level event in our perception of content. We need new techniques. Contemporary research in cognitive science and neurobiology, leads us to new ways of thinking about communication at a basic, human level. This session will look at what we can learn, and offer a common language to help you bridge the communication issues with your clients, colleagues, managers, and end users.

Spain’s 1st Structured Content Strategy Seminar

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16:00 – 20:00 Monday, 10th of February 2014, Valencia, Spain

If you are a professional interested in sharing, learning and discussing your issues and successes around how you handle information, this event is for you. It will introduce you to internationally recognized Content Strategists based in Spain. In short presentations each will share his expertise, starting a debate and discussion in which we can all participate.

This seminar is brought to you by Bluestream Database Software and Urbina Consulting and will also feature content from Culturecom and Softonic– all international businesses based in Spain, who are at the forefront of information management solutions.

Find out more Leer más

 

Webinar: The Freedom to Grow: How Standards in Communication Facilitate Our Industry (with DCL)

The freedom to grow intro slide image

Thu, Jan 16, 2014 1:00 – 2:00 PM EST – Live Online Event

Standards – either in the XML sense or simply communication best practices – help grow, accelerate and “professionalize” an industry. Where would construction be without material standards for width and strengths, or certification for specific skills? How could we have transportation without standards for traffic and processes? Standards are what help ad-hoc processes become enterprise-class, and allow them to scale beyond our expectations.

Technical communication is in an era of rapid, disruptive and revolutionary change. The true nature of the challenge is understood by a few, and pros and cons of potential solutions by even fewer. The future therefore will require that we work together to exchange knowledge as best we can to help each other hit the many moving targets. We must do this because our old techniques and processes just can’t keep up, and no organization has the time or funds to reinvent every solution on their own.

In “The Freedom to Grow,” Noz Urbina will explain how standards can help an organization with little funds tackle larger challenges, and larger organizations implement profound change with reduced risk. The alternative is potentially getting left behind as the industry and community rush forward. This session was originally presented as the keynote address at the 2013 soap! conference (strategy oppurtunities advancement professionalism) in Krakow, Poland, October 3, 2013.

View recording

 

Events 2013

9th Annual DITA Europe Conference

Panorama München Innenstadt im Abendlicht

Session by Noz Urbina:

Presentation: The Internet is Everywhere—So What’s Changed?

09:30 – 10:10 Monday, 18th of November 2013, Munich, Germany

The word “internet” is 30 years old, the actual networks even older. Email is nearly 40 years old. We now live in a world where professional-and-parenting-age adults have never known a World Without Web. But what has the impact been? This generation—and the internet user population as a whole—is consuming content in wildly different ways. Each new experience immediately sets new expectations for the future, creating a snowball effect. This session will look at that snowball, try to demonstrate quite how enormous it truly is, and discuss how DITA content helps us address a new crop of user expectations. We will look at:

  • The true scale of changes in culture and expectations that impact communication.
  • The real-world scenarios where user and products will operate differently.
  • Why DITA is ideal to address the new challenges.

Content Strategy Applied Conference

CSA

Session by Noz Urbina:

Workshop: COPE Content modelling for adaptive, multi-channel UX slam-dunks

15:00 – 17:00 Thursday, 14th of November 2013, eBay offices, Richmond Upon Thames, UK

Your users need you to come to this session, even if they don’t know it.
Multi-channel, or COPE (Create Once, Publish Everywhere), content is a bit of a holy grail right now.  Our trade is discussing content being freed from the browser, available for reuse, and accessible in apps, kiosks, responsive mobile deliverables, eBooks and syndication services to our partners – even in wearable technologies. All this for the benefit of users, and of course, the organisations that serve them.

Adaptive content is content that is agile enough to realise all these ambitions.  But making our content adaptive means addressing a topic that sends many running for the fire exit or nearest window: semantic modelling of structured content. This session will connect the dots between adaptive content, responsive design, multi-channel delivery and user experiences to show you why you want and even need to have semantic content structures.  It will then go through the non-terrifying intro getting started with modelling your own content in a future-proof way.

 

Tcworld conference

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2 sessions by Noz Urbina:

Presentation: Rebuilding our mindset for the future of content work

9:45–10:30 Wednesday, 6th of November 2013, Room 12D, Wiesbaden, Germany

This session is about getting yourself ready for the future, whatever it may bring. Change is not something that we usually excel at in technical communications. If we don’t update our thinking, content and methods, each new wave of technology puts us yet another step behind the curve. Even though tablets and smart phones have reached near ubiquity with professional users, most organisations do not have their people, processes, platforms or content ready for mobile delivery…read more

Workshop: The Incremental Steps Towards Dynamic and Embedded Content Delivery

13:45–15:30 Wednesday 6th of November 2013, Room 1A/2, Wiesbaden, Germany

Dynamic delivery is delivery of context-appropriate information that can be assembled at the time of request with the most up-to-date, relevant content appropriate for the user and interface in question. Embedded content is where content becomes a seamless part of device interfaces. Products become “self-describing”, allowing users to work uninterrupted by the need to open help files or manuals. This workshop looks at the benefits, requirements, barriers and risks involved in moving towards either or both of these new types of delivery.

 

Soap Conference

Keynote presentation by Noz Urbina:

The Freedom to Grow: How Standards in Communication Facilitate Our Industry

14:15–15:15 Wednesday, 3rd of October 2013, Krakow, Poland

Standards – either in the XML sense or simply communication best practices – help grow, accelerate and “professionalise” an industry.  Would construction be without material standards for width and strengths, or certification for specific skills?  How could we have transportation without standards for traffic and processes?  Standards are what help ad-hoc processes become enterprise-class, and scale beyond our expectations…read more

 

Lavacon Conference

lavaconbanner

2 sessions by Noz Urbina:

Presentation: Adaptive Content = Architecture + Process (Minus a Healthy Dose of Reality)

01:15 – 02:15 Monday, 21fst of October 2013, Portland, Oregon, USA

Adaptive Content = Architecture + Process (Minus a Healthy Dose of Reality) Adaptive content is one of the most powerful and critical concepts of this decade. It is an attempt to address a never-before-seen diversity of content contexts and platforms, as well as sky-high user expectations. We are in an age where we’re already starting to bore with our smartphones. What were head-spinning miracles of science and technology less than three years ago “lack innovation” today. With customers assimilating new technologies into their lives and resetting expectations at this speed, the pressure to provide innovative, differentiating and strategically significant content experience is higher than ever…read more

Presentation: How to Reach Those Who Control the Power and Purse Strings

04:30 – 05:15 Monday, 21fst of October 2013, Portland, Oregon, USA

Storming the Castle: How to Reach Those Who Control the Power and Purse Strings It seems sometimes like management engagement with your content strategy is like a great mystical prize sealed up in the highest tower of a maze-like castle; and there’s a huge moat; and the whole thing is on top of a mountain… To actually reach it is a challenge that will in itself take a strategy, special tools (and weapons?), and a great mountain-climbing, maze-solving team. Noz Urbina shares some of his experience on how we can get closer to our content strategy objectives by not falling at the first barrier: getting the necessary support to develop and implement it…read more

TCUK 2013 hosted by ISTC Conference

TCUK

2 sessions by Noz Urbina:

Workshop: The incremental steps towards dynamic and embedded content delivery

14:30 – 15:30 Tuesday, 24th of September 2013, Stream A, Bristol Marriott City Centre, UK

Dynamic delivery is delivery of context-appropriate information that can be assembled at the time of request with the most up-to-date, relevant content appropriate for the user and interface in question. Embedded content is where content becomes a seamless part of device interfaces. Products become “self-describing”, allowing users to work uninterrupted by the need to open help files or manuals. Many aspire to working in this way, but few (so far) have achieved it. This workshop looks at the benefits, requirements, and barriers related to these new types of delivery… read more

Presentation: Changing our mindset for the future of content work

14:00–14:40 Thursday, 26th of September 2013, Stream B, Bristol Marriott City Centre, UK

This session is about getting yourself ready for the future, whatever it may bring. Change is not something that we usually excel at in technical communications. If we don’t update our thinking, content and methods, each new wave of technology puts us yet another step behind the curve. Even though tablets and smart phones have reached near ubiquity with professional users, most organisations do not have their people, processes, platforms or content ready for mobile delivery…read more

 

Congility 2013

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2 sessions by Noz Urbina:

Opening Address: The Future of Content Work Part 1

09:15 – 10:00 Thursday, 26th of June 2013, Gatwick, UK

Noz Urbina’s opening address for the Content Agility 2013 conference looks at the past, recent and upcoming changes in the area of user experience as it relates to content. Looking at media, devices and interfaces, he illustrates why the 2013 event’s theme is “The Next 5 Years: mastering content in a multi-channel world”…read more

Opening Address: The Future of Content Work Part 2

09:00 – 09:50 Friday, 27fst of June 2013, Gatwick, UK

Continuing from Part 1, this session looks at the fundamental paradigm shift that modern communications technologies are bringing about. Communication visionary Marshall McLuhan said, “All media work us over completely… they leave no part of us untouched, unaffected, unaltered.” The multi-channel, multi-device world is bringing about a fundamental shift in how we perceive information, the likes of which the world has never seen. Content across departments and channels is consumed as single, seamless experience – for example, from search engine results, to landing page, to content page, to PDF download takes only seconds. This means that content creators must align their thinking across the organisation like never before…read more

 

Intelligent Content Conference 2013

INtel

Session by Noz Urbina:

Presentation: An Integrated Content LifeCycle for a Multichannel World

10:45 – 11:30 Thursday, 07th of February 2013, San Francisco, USA

There’s a myriad of devices you have to which you must deliver, coming from multiple sources in the corporation, in multiple formats. No one static site or document set will do. This session will look at how we need to tackle this problem at a fundamental level and the importance of addressing the content LifeCycle within a corporate publishing environment. We will look at: how market forces are colluding to force our hand towards change; how customer experience and content impact each other from the earliest stages of product development to years into the customer relationship; and how the various type of supporting system – component content management, document management and web content management – all play a role in providing a solution.

 

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