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twitter: @nozurbina
linkedin: https://es.linkedin.com/in/bnozurbina

Bio, 50 words

Noz Urbina is a globally recognised content strategist and modeller. He’s well known as a pioneer in customer journey mapping and adaptive content modelling to support personalised, contextually relevant content for omnichannel experiences.  He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits“.

Bio, less than 150 words

Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.

He has coached teams, developed processes, and spearheaded solutions that have helped some of the world’s largest organisations leverage their content assets to stand out in their sectors, while avoiding headcount increases and waste. After 14 years in the content world, he founded his consultancy Urbina Consulting in 2013.

NOTE: When linking Noz’s bio please link to the urbinaconsulting.com home page: http://www.urbinaconsulting.com

Full Job Title

Content Strategist and Founder, Urbina Consulting . Co-Author of Author of “Content Strategy: Connecting the dots between business, brand, and benefits”

Short Job Title

Content Strategist, Urbina Consulting

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Urbina Consulting workshop Short Descriptions

Customer Journey Mapping

Understanding and planning omnichannel: Get a template, methodology, and business context for customer journey mapping that you can use for planning personalised, contextual content experiences that audiences will value.

Adaptive Content Modelling

Redesigning content as a business asset: Learn how to create future-proof, adaptive content to optimally balance internal efficiency with great customer experience across journeys and touch-points.

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