Pomp Forum Conference 2016
Ljubljana, Slovenia / Sept 28, 2016
Presentation: What is this Content Marketing stuff, really? And how do we get the most out of it?
Sept 28, 1:45 pm – 2:15 pm
The terms Content Marketing, Content Strategy, Content Marketing Strategy, are flying around our industry today. They’re clearly important and exciting, but what do they really mean? How do they relate to each other, and to what a modern marketing professional really needs to do to advance their goals? In this straight-forward session, we’ll look at the core concepts and real representative examples of how these ideas benefit today’s brands.View event details