Content Strategy Conferences & Events 2017

LOCWORLD, Barcelona – Spain

Presentation: Customer Journey Mapping for Omnichannel Content – June 15, 14h45-16h00

After over 15 years working on multichannel-, personalisation-, and future-friendly content, Noz Urbina has latched firmly onto customer journey maps (CJMs) as the today’s most vital content technique.
A CJM go beyond static personas and help diverse content stakeholders to design content plans and models that deliver the right type and level of content to the right user for their situation. CJMs bring together large amounts of user information and maps it out to support improved content structures, content types, and editorial plans that work across channels and siloed touch-points.
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EuroIA 2017, Stockholm – Sweden

Workshop: Modelling adaptive content for multiple channels – September 29, 09:00-13:00

One of today’s most daunting content delivery challenges is adapting your message for personalised, even context-specific distribution, on a diverse array of target devices and channels. This session will teach a proven methodology to analyse, enrich and structure your content to help authors create omnichannel, personalisation and automation-ready content. Content modelling is the backbone of an omnichannel content strategy.

Companies of all sizes, are looking for content that can be personalised and then delivered to the browser, available for reuse, and accessible in apps, kiosks, responsive mobile deliverables, eBooks and syndication services to our partners –  even in wearable technologies.

This practical session will show you why you want and need to have adaptive content structures to optimise user experience today.

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