CMA Digital Breakfasts, London – UK
Presentation: Using Adaptive Content to Create Topical and Evergreen Deliverables from the Same Source – July 05, 10h00-10h40
After a strong reception from the audience at the Content Marketing Institute’s international Intelligent Content Conference (4.8 stars) in Las Vegas, Noz Urbina presents on one of his most in-demand topics.
A core challenge of content marketing is being able to create topical content and evergreen content, at a high level of quality, and at scale. Using examples from enterprise clients, we’ll see how adaptive, intelligent content can bridge the divide between content that’s about the latest hot topics and content that’s useful and interesting to our audience over the longer term.
- Learn how organisations have rethought their content to allow assets to nurture leads with up-to-the-minute fresh content, while still making those same assets deliver longer-term ROI
- Learn to break out of the struggle of justifying creating content that goes through a short commission-publish-forget cycle
- Get practical tips for getting started today
EuroIA 2017, Stockholm – Sweden
Workshop: Modelling adaptive content for multiple channels – September 29, 09:00-13:00
One of today’s most daunting content delivery challenges is adapting your message for personalised, even context-specific distribution, on a diverse array of target devices and channels. This session will teach a proven methodology to analyse, enrich and structure your content to help authors create omnichannel, personalisation and automation-ready content. Content modelling is the backbone of an omnichannel content strategy.
Companies of all sizes, are looking for content that can be personalised and then delivered to the browser, available for reuse, and accessible in apps, kiosks, responsive mobile deliverables, eBooks and syndication services to our partners – even in wearable technologies.
This practical session will show you why you want and need to have adaptive content structures to optimise user experience today.View event details