My LavaCon keynote from 2013 is proving to have some real staying power and applicability across both marcomm and techcomm audiences. The title was: “Storming the Castle: Reaching Those Who Control the Power & Purse Strings”.
Although originally delivered with a slight techcomm slant, the messages are all about how any content professional can work their way through a corporate organisational structure to advance content-related goals.
It’s also the first place I presented the SCCS (Sexual Chocolate Content Strategy) Venn Diagram. A CSSC is a content strategy that will advance:
- your personal and career goals
- the organisation’s strategic goals
- and end user goals.
The nexus where they all meet: that’s sexual chocolate*!
I hope you find them useful.
* In case you didn’t catch the reference, that’s Eddie Murphy in Coming to America. If you Google the whole thing, I take no responsibility for those sensitive to the colourful use of language! Another fun fact: this was my last ever Mekon-branded presentation before starting Urbina Consulting.